3. WISSC Woman of Wisdom:
Meet Amy Peterson, Founder + CEO of Rebel Nell. After 11 years as Associate Counsel for the Detroit Tigers, Amy co-founded Rebel Nell, a Detroit-based social enterprise creating employment opportunities for women facing barriers to the traditional workforce.
What began by repurposing fallen graffiti, including debris from Joe Louis Arena, has grown into a business partnering with teams, leagues, venues, brands and major events to transform meaningful materials into unique keepsakes, premium gifts and interactive fan experiences, combining sustainability, storytelling and social impact.
HER ADVICE:
"One of the biggest lessons I’ve learned is to stop asking people to support your mission and start showing them how your mission can help solve a problem they already have. Social impact is most powerful when it isn’t treated as an add-on. At Rebel Nell, our impact is built directly into the value we provide. We might be helping a team preserve an important piece of history, create an unforgettable fan experience, find a more sustainable use for meaningful material, or create a truly unique gift, and at the same time, that work creates opportunity for women. My advice to other women working in sports and social change is: know the value you bring, be specific about what you’re asking for, and don’t underestimate the power of your own story."
HOW YOU CAN HELP HER:
Know a team, league, brand or venue that could turn a meaningful sports moment or material into something memorable?
Get in touch with Mandy, founder of WISSC, for a personal introduction to Amy to arrange a 15-minute call to explore what Rebel Nell could help you create together.
